07/19 06:16 CDT Alibaba to run Olympic ticketing for Beijing, likely beyond
Alibaba to run Olympic ticketing for Beijing, likely beyond
LAUSANNE, Switzerland (AP) --- The IOC says top-tier sponsor Alibaba will run
ticketing services for the 2022 Beijing Winter Olympics, putting the Chinese
online retail giant in line to do the same for future hosts Paris and Los
The International Olympic Committee says the Beijing contract to sell tickets
worldwide "will harness Alibaba's technological and data expertise."
It also shapes as a trial to establish the Chinese firm as ticket provider
during a sponsorship which initially runs through the 2024 Paris and 2028 Los
Angeles Summer Games.
The IOC says it wants "a single provider ... over several Games editions" to
cut costs and be simpler than each games organizing committee in turn running
its own system.
The Olympic body notes that Alibaba owns Damai "one of China's largest
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